How it works
Dynamic Style Personalization
Genostyle is pioneering DSP (Dynamic Style Personalization), enables retailers to understand shoppers' style behavior, based on each shopper’s style profile, to deliver the right product at the right time to the right audience.
Genostyle’s advanced computer algorithms give mathematical precision to identifying which ‘style’ or styles characterize each customer’s buying behaviour, according to a taxonomy of styles developed by Genostyle that distinguishes between Bohemian, Classic, Edgy, Glam, Hipster, Minimalistic, Preppy, Punk/Grunge, Romantic, Sartorial, Sporty/Active, Tailored, Vintage or Western.
We measure the style of your current and potential customers and your portfolio of brands and product vis-a-vis the style of over 10,000 brands currently tracked.
Actionable Style Insights
Evaluate your product assortment in relation to your customers' style preferences and your competitors' style portfolio. Drive profitable sales by optimizing style decisions in areas of merchandising, pricing and marketing.
“It’s great to see boring sales and price stats about womenswear in a language both our customers and us understand equally. Seeing this data expressed in terms such as ‘bohemian’, ‘gothic’, ‘edgy’, ‘hipster’, ’classic’, etc. adds a level of insight we’ve not seen before.
More importantly, looking at the world using this common language is very powerful. It will have a major impact in the way we range and price products better, reduce returns and manage our stock levels.
How? By allowing us to see the world as our fashion customer do, and then serve to them the products that they love."
Head of Merchandise Operations
UK Retailer (sales: £850MM)
Power your online channel with dynamic style personalization. Measure your shoppers' style and offer the products and brands that 'speak' to them.
Style AI APIs
Infuse your retail analytics with measurable shopper and brand style KPIs. See how style affinity drives sales, increases loyalty and improves profitability through reductions in returns and markdowns.
StylSight BI SaaS
Not sure how style is driving performance? Let us diagnose it, measuring the style of each one of your customers, segmenting them by style profiles and style behaviors, determining root-causes, and assessing market opportunities by style.